diff --git a/src/components/blog/PostItem.astro b/src/components/blog/PostItem.astro
index 25eb474..fe3d36c 100644
--- a/src/components/blog/PostItem.astro
+++ b/src/components/blog/PostItem.astro
@@ -3,6 +3,7 @@ import Tags from "@/components/ui/Tags.astro";
 import Categories from "@/components/ui/Categories.astro";
 import { type CollectionEntry, render } from "astro:content";
 import { toR2Url } from "@/utils/r2";
+import Picture from "@/components/ui/Picture.astro";
 
 export interface Props {
   post: CollectionEntry<"blog">;
@@ -23,10 +24,11 @@ const readingTime = remarkPluginFrontmatter?.minutesRead
   <div class="relative h-48 w-full overflow-hidden">
     {
       coverImage && (
-        <img
+        <Picture
           src={coverImage}
           alt={post.data.title}
           class="h-full w-full object-cover transition-transform duration-300 group-hover:scale-105"
+          loading="lazy"
         />
       )
     }
diff --git a/src/components/ui/Picture.astro b/src/components/ui/Picture.astro
new file mode 100644
index 0000000..4eddb85
--- /dev/null
+++ b/src/components/ui/Picture.astro
@@ -0,0 +1,60 @@
+---
+import { R2_BASE } from "@/config/r2.mjs";
+
+export interface Props {
+  src: string;
+  alt: string;
+  class?: string;
+  sizes?: string;
+  fetchpriority?: "high" | "low" | "auto";
+  loading?: "lazy" | "eager";
+}
+
+const {
+  src,
+  alt,
+  class: className,
+  sizes = "(max-width: 640px) 100vw, (max-width: 1024px) 80vw, 1200px",
+  fetchpriority,
+  loading,
+} = Astro.props;
+
+const WIDTHS = [480, 800, 1200];
+
+const isR2 = src.includes(R2_BASE.replace("https://", ""));
+
+function buildTransformUrl(src: string, width: number) {
+  const path = src.replace(R2_BASE, "");
+  return `${R2_BASE}/cdn-cgi/image/width=${width},format=auto,onerror=redirect${path}`;
+}
+
+const srcset = WIDTHS.map((w) => `${buildTransformUrl(src, w)} ${w}w`).join(
+  ", ",
+);
+const defaultSrc = isR2 ? buildTransformUrl(src, 800) : src;
+---
+
+{
+  isR2 ? (
+    <picture>
+      <source type="image/webp" srcset={srcset} sizes={sizes} />
+      <img
+        src={defaultSrc}
+        srcset={srcset}
+        sizes={sizes}
+        alt={alt}
+        class={className}
+        fetchpriority={fetchpriority}
+        loading={loading}
+      />
+    </picture>
+  ) : (
+    <img
+      src={src}
+      alt={alt}
+      class={className}
+      fetchpriority={fetchpriority}
+      loading={loading}
+    />
+  )
+}
diff --git a/src/components/widgets/Hero.astro b/src/components/widgets/Hero.astro
index b364b3d..77975a0 100644
--- a/src/components/widgets/Hero.astro
+++ b/src/components/widgets/Hero.astro
@@ -5,6 +5,7 @@ import Headline from "@/components/ui/Headline.astro";
 import Button from "@/components/ui/Button.astro";
 import { Icon } from "astro-icon/components";
 import { toR2Url } from "@/utils/r2";
+import Picture from "@/components/ui/Picture.astro";
 
 const {
   title = await Astro.slots.render("title"),
@@ -33,11 +34,10 @@ const heroImage = toR2Url(bgImage);
   {
     heroImage && (
       <Fragment slot="bg">
-        <img
-          fetchpriority="high"
+        <Picture
           src={heroImage}
           alt=""
-          aria-hidden="true"
+          fetchpriority="high"
           class="absolute inset-0 h-full w-full object-cover"
         />
         <div class="absolute inset-0 bg-black/55" aria-hidden="true" />
diff --git a/src/pages/[...slug].astro b/src/pages/[...slug].astro
index 2b5fd39..e3d042d 100644
--- a/src/pages/[...slug].astro
+++ b/src/pages/[...slug].astro
@@ -4,6 +4,7 @@ import Schema from "@/components/seo/Schema.astro";
 import Tags from "@/components/ui/Tags.astro";
 import Categories from "@/components/ui/Categories.astro";
 import { toR2Url } from "@/utils/r2";
+import Picture from "@/components/ui/Picture.astro";
 
 import { getCollection, render } from "astro:content";
 
@@ -74,10 +75,11 @@ const metadata = {
       {
         coverImage && (
           <div class="reveal relative mb-8 h-96 w-full overflow-hidden rounded-xl shadow-lg">
-            <img
+            <Picture
               src={coverImage}
               alt={title}
               class="h-full w-full object-cover"
+              fetchpriority="high"
             />
           </div>
         )