diff --git a/src/components/widgets/Hero.astro b/src/components/widgets/Hero.astro
index a1effcd..b364b3d 100644
--- a/src/components/widgets/Hero.astro
+++ b/src/components/widgets/Hero.astro
@@ -34,6 +34,7 @@ const heroImage = toR2Url(bgImage);
     heroImage && (
       <Fragment slot="bg">
         <img
+          fetchpriority="high"
           src={heroImage}
           alt=""
           aria-hidden="true"