diff --git a/core/um-rewrite.php b/core/um-rewrite.php
index ad8df29a..8dbfaee4 100644
--- a/core/um-rewrite.php
+++ b/core/um-rewrite.php
@@ -173,11 +173,17 @@ class UM_Rewrite {
 
 				exit( wp_redirect( $url ) );
 			}else{
-				exit( wp_redirect( home_url() ) );
+
+				$redirect_to = apply_filters('um_locate_user_profile_not_loggedin__redirect', home_url() );
+				if( ! empty( $redirect_to ) ){
+					exit( wp_redirect( $redirect_to ) );
+				}
+
 			}
 
 		}
 
 	}
 
+
 }