diff --git a/README.md b/README.md
index b99380f..0373cd6 100644
--- a/README.md
+++ b/README.md
@@ -1,3 +1,135 @@
-# wp-to-gatsby-md
+# wordpress-export-to-markdown
 
-Converts a WordPress export XML file into Markdown files suitable for a GatsbyJS site.
+Converts a WordPress export XML file into Markdown files.
+
+Saves each post as a separate file with appropriate frontmatter. Also saves attached images and (optionally) any additional images found in post body content. Posts and images can be saved into a variety of folder structures.
+
+## Why?
+
+This is useful if you want to migrate from WordPress to a static site generator such as [Gatsby](https://www.gatsbyjs.org/) or [Hugo](https://gohugo.io/), among others.
+
+## Quick Start
+
+You just need two things to get started:
+- Node v10.12 or later
+- Your WordPress export file
+  - Log into your WordPress admin site and go to Tools > Export > Download Export File
+  - Save the file as `export.xml` inside this package's directory
+
+Now open your terminal to this package's directory and run `node index.js`.
+
+This will use default options to create an `/output` folder filled with your posts and images.
+
+## Command Line Arguments
+
+You can use command line arguments to control options for how the script runs. For example, this will give you [Jekyll](https://jekyllrb.com/)-style output in terms of folder structure and filenames:
+
+```
+node index.js --postfolders false --prefixdate true
+```
+
+### --input
+
+- Type: String
+- Default: `export.xml`
+
+The file to parse. This should be the WordPress export XML file that you downloaded.
+
+### --output
+
+- Type: String
+- Default: `output`
+
+The output directory where Markdown and image files will be saved.
+
+### --yearmonthfolders
+
+- Type: Boolean
+- Default: `false`
+
+Whether or not to organize output files into year and month folders.
+
+    /output
+        /2017
+            /01
+            /02
+        /2018
+            /01
+
+### --yearfolders
+
+- Type: Boolean
+- Default: `false`
+
+Whether or not to organize output files into year folders.
+
+    /output
+        /2017
+        /2018
+
+### --postfolders
+
+- Type: Boolean
+- Default: `true`
+
+Whether or not to save files and images into post folders.
+
+If `true`, the post slug is used for the folder name and the post's Markdown file is named `index.md`. Each post folder will have its own `/images` folder.
+
+    /output
+        /first-post
+            /images
+                potato.png
+            index.md
+        /oh-look-another-post
+            /images
+                cat1.gif
+                cat2.gif
+            index.md
+
+If `false`, the post slug is used to name the post's Markdown file. These files will be side-by-side and images will go into a shared `/images` folder.
+
+    /output
+        /images
+            cat1.gif
+            cat2.gif
+            potato.png
+        first-post.md
+        oh-look-another-post.md
+
+Either way, this can be combined with with `--yearmonthfolderes` and `--yearfolders`, in which case the above output will be organized under the appropriate year and month folders.
+
+### --prefixdate
+
+- Type: Boolean
+- Default: `false`
+
+Whether or not to prepend the post date to the post slug when naming a post's folder or file.
+
+If `--postfolders` is `true`, this affects the folder.
+
+    /output
+        /2017-01-14-first-post
+            index.md
+        /2017-01-23-oh-look-another-post
+            index.md
+
+If `--postfolders` is `false`, this affects the file.
+
+    /output
+        2017-01-14-first-post.md
+        2017-01-23-oh-look-another-post.md
+
+### --saveimages
+
+- Type: Boolean
+- Default: `true`
+
+Whether or not to download and save images attached to posts. Generally speaking, these are images that were added by dragging/dropping or clicking **Add Media** or **Set Featured Image** when editing a post in WordPress. Images are saved into `/images`. See `--postfolders` for more details.
+
+### --addcontentimages
+
+- Type: Boolean
+- Default: `false`
+
+Whether or not to also include images scraped from <img> tags in post body content. These images are downloaded and saved along with other images as dictated by `--saveimages`.
diff --git a/index.js b/index.js
index 91af383..3444ef8 100644
--- a/index.js
+++ b/index.js
@@ -6,6 +6,7 @@ const request = require('request');
 const turndown = require('turndown');
 const xml2js = require('xml2js');
 
+// global so various functions can access arguments
 let argv;
 
 function init() {
@@ -88,6 +89,8 @@ function collectImages(data) {
 function addContentImages(data, images) {
 	// this regex isn't airtight, but seems to work well enough
 	let regex = (/src="(.+?\.(gif|jpg|png))"/gi);
+	let match;
+
 	getItemsOfType(data, 'post').forEach(post => {
 		let postId = post.post_id[0];
 		let postContent = post.encoded[0];
@@ -95,7 +98,6 @@ function addContentImages(data, images) {
 
 		// reset lastIndex since we're reusing the same regex object
 		regex.lastIndex = 0;
-		let match;
 		while ((match = regex.exec(postContent)) !== null) {
 			// base the matched image URL relative to the post URL
 			let url = new URL(match[1], postLink).href;
@@ -105,21 +107,22 @@ function addContentImages(data, images) {
 			if (!exists) {
 				images.push({
 					id: -1,
-					postId: postId, 
+					postId: postId,
 					url: url
 				});
+				console.log('Scraped ' + url + '.');
 			}
 		}
 	});	
 }
 
 function collectPosts(data) {
-	// this is given to getPostContent() to do the markdown conversion
+	// this is passed into getPostContent() for the markdown conversion
 	turndownService = initTurndownService();
 
 	return getItemsOfType(data, 'post')
 		.map(post => ({
-			// meta data isn't output, but is used to help with other things
+			// meta data isn't written to file, but is used to help with other things
 			meta: {
 				id: getPostId(post),
 				coverImageId: getPostCoverImageId(post)
@@ -142,7 +145,7 @@ function initTurndownService() {
 	// preserve embedded scripts (for gists, codepens, etc.)
 	turndownService.addRule('script', {
 		filter: 'script',
-		replacement: function(content, node) {
+		replacement: (content, node) => {
 			let html = node.outerHTML.replace('async=""', 'async')
 			return '\n\n' + html + '\n\n';
 		}
@@ -150,12 +153,8 @@ function initTurndownService() {
 
 	// preserve embedded codepens
 	turndownService.addRule('p', {
-		filter: function(node) {
-			return node.nodeName === 'P' && node.attributes['data-pen-title'];
-		},
-		replacement: function(content, node) {
-			return '\n\n' + node.outerHTML + '\n\n';
-		}
+		filter: node => node.nodeName === 'P' && node.attributes['data-pen-title'],
+		replacement: (content, node) => '\n\n' + node.outerHTML + '\n\n'
 	});
 
 	return turndownService;
@@ -210,7 +209,7 @@ function mergeImagesIntoPosts(images, posts) {
 			post.meta.imageUrls.push(image.url);
 
 			if (image.id === post.meta.coverImageId) {
-				// add cover image to frontmatter for output
+				// save cover image filename to frontmatter
 				post.frontmatter.coverImage = getFilenameFromUrl(image.url);
 			}
 		}
diff --git a/package.json b/package.json
index f570869..c273bbf 100644
--- a/package.json
+++ b/package.json
@@ -2,7 +2,7 @@
 	"name": "wp-to-gatsby-md",
 	"version": "1.0.0",
 	"private": true,
-	"description": "Converts a WordPress export XML file into Markdown files suitable for a GatsbyJS site.",
+	"description": "Converts a WordPress export XML file into Markdown files.",
 	"main": "index.js",
 	"scripts": {
 		"test": "echo \"Error: no test specified\" && exit 1"